Privacy Policy

1. Overview of Data Protection

General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy below this text.

Data Collection on This WebsiteWho is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. Their contact details can be found in the section "Notice about the responsible party" in this privacy policy.

How do we collect your data?

Your data is collected when you provide it to us. This can be, for example, data you enter in a contact form. Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g., internet browser, operating system, or time of the page call). The collection of this data occurs automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the error-free provision of the website. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of these data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and other questions on the subject of data protection.

Analysis Tools and Third-Party Tools

When visiting this website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

IONOS

Our website is hosted by the following provider: IONOS SE, Elgendorfer Str. 57, 56410 Montabaur (hereinafter IONOS). When you visit our website, IONOS collects various log files, including your IP addresses. Details can be found in the IONOS privacy policy: IONOS Privacy Policy.

The use of IONOS is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in the most reliable presentation of our website. If appropriate consent has been requested, the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Order Processing

We have concluded a contract for order processing (AVV) for the use of the above service. This is a contract required by data protection law, which ensures that this processes the personal data of our website visitors only according to our instructions and in compliance with the DSGVO.

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and according to the legal data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g., communication by e-mail) can have security gaps. Complete protection of the data against access by third parties is not possible.

Notice Concerning the Responsible Party

The responsible party for data processing on this website is:

Ralph Riedel Mentoring

Panoramaweg 1941334 Nettetal

Phone: +49 162/65 64 595E

mail: team@ralphriedel.com

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data (e.g., names, e-mail addresses, etc.).

Storage Duration

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for the data processing ceases to apply. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons cease to apply.

General Information on the Legal Basis for Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a DSGVO or Art. 9 para. 2 lit. a DSGVO if special categories of data are processed according to Art. 9 para. 1 DSGVO. In the case of explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49 para. 1 lit. a DSGVO. If you have consented to the storage of cookies or to the access to information in your end device (e.g., via device fingerprinting), the data processing is additionally carried out on the basis of § 25 para. 1 TTDSG. The consent can be revoked at any time. If your data is required to fulfill a contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b DSGVO. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c DSGVO. The data processing may also be based on our legitimate interest according to Art. 6 para. 1 lit. f DSGVO. The respective legal basis applicable in each case is informed in the following paragraphs of this privacy policy.

Note on Data Transfer to the USA and Other Third Countries

We use tools from companies based in the USA or other data protection non-compliant third countries. When these tools are active, your personal data may be transferred to these third countries and processed there. We would like to point out that in these countries no data protection level comparable to that in the EU can be guaranteed. For example, US companies are obligated to hand over personal data to security authorities without you being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g., intelligence services) may process, evaluate, and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and Direct Advertising (Art. 21 DSGVO)

IF THE DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH A PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING, OR DEFENDING LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 DSGVO).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEN NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION ACCORDING TO ART. 21 PARA. 2 DSGVO).

Right to Complain to the Competent Supervisory Authority

In the event of violations of the DSGVO, the data subjects have a right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done as far as it is technically feasible.

Information, Deletion, and Correction

You have the right, within the framework of applicable legal provisions, to receive information about your stored personal data, its origin and recipients, and the purpose of data processing free of charge at any time. You also have the right to request the correction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
  • If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
  • If you have lodged an objection according to Art. 21 para. 1 DSGVO, a balance must be struck between your and our interests. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to Advertising Emails

We hereby object to the use of contact data published within the scope of the imprint obligation to send unsolicited advertising and information material. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for example, through spam emails.

4. Data Collection on This Website

Cookies

Our internet pages use so-called "cookies." Cookies are small data packets and do no harm to your end device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted after your visit. Permanent cookies remain on your end device until you delete them or until your web browser automatically deletes them.

In some cases, cookies from third-party companies may also be stored on your end device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.

Cookies that are required to carry out the electronic communication process, to provide certain functions desired by you (e.g., for the shopping cart function), or to optimize the website (e.g., cookies to measure web audience) are stored based on Art. 6 para. 1 lit. f DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is based exclusively on this consent (Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG); the consent can be revoked at any time.

You can set your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases, or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

As far as cookies from third-party companies or for analysis purposes are used, we will inform you separately in this privacy policy and, if necessary, ask for your consent.

Consent with Borlabs Cookie

Our website uses the consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document these in compliance with data protection regulations. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. These data are not passed on to the provider of Borlabs Cookie.

The collected data will be stored until you ask us to delete it or the Borlabs cookie itself or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at Borlabs Data Processing.

The use of the Borlabs Cookie consent technology is done to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c DSGVO.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

A combination of these data with other data sources is not carried out.

The collection of these data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of these data is based on Art. 6 para. 1 lit. b DSGVO, if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries directed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO) if this has been requested; the consent can be revoked at any time.

The data you entered in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory statutory provisions – especially retention periods – remain unaffected.

Inquiry via Email, Telephone, or Fax

When you contact us via email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed for the purpose of handling your request. This data will not be shared without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b DSGVO if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of the inquiries directed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO) if this has been requested; the consent can be revoked at any time.

The data sent by you via contact inquiries will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory statutory provisions – especially statutory retention periods – remain unaffected.

Typeform

We have integrated Typeform on this website. The provider is TYPEFORM S.L., Carrer Bac de Roda, 163, 08018 Barcelona, Spain (hereinafter referred to as Typeform).

Typeform allows us to create online forms and embed them on our website. The data you enter into our Typeform forms is stored on Typeform's servers until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory statutory provisions – especially retention periods – remain unaffected.

The use of Typeform is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in functional online forms. If appropriate consent has been requested, processing is based exclusively on Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or access to information in the user's end device (e.g., device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.

Order Processing

We have concluded a contract on order processing (AVV) for the use of the above-mentioned service. This is a data protection contract that ensures that Typeform processes the personal data of our website visitors only according to our instructions and in compliance with the DSGVO.

Calendly

On our website, you have the option to schedule appointments with us. We use the tool "Calendly" for booking appointments. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter referred to as "Calendly").

For booking appointments, you enter the requested data and your desired appointment date into the provided form. The entered data is used for planning, executing, and potentially following up on the appointment. The appointment data is stored on Calendly's servers, whose privacy policy you can view here: Calendly Privacy Policy.

The data you enter will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies. Mandatory statutory provisions – especially retention periods – remain unaffected.

The legal basis for data processing is Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in a straightforward scheduling process with interested parties and customers. If appropriate consent has been requested, processing is based exclusively on Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or access to information in the user's end device (e.g., device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: Calendly DPA.

Google Calendar

On our website, you have the option to schedule appointments with us. We use Google Calendar for planning. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google").

For booking appointments, you enter the requested data and your desired appointment date into the provided form. The entered data is used for planning, executing, and potentially following up on the appointment. The appointment data is stored on Google Calendar's servers, whose privacy policy you can view here: Google Privacy Policy.

The data you enter will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies. Mandatory statutory provisions – especially retention periods – remain unaffected.

The legal basis for data processing is Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in a straightforward scheduling process with interested parties and customers. If appropriate consent has been requested, processing is based exclusively on Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or access to information in the user's end device (e.g., device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: Google DPA Terms and here: Google SCC.

Hubspot CRM

We use Hubspot CRM on this website. The provider is Hubspot Inc., 25 Street, Cambridge, MA 02141 USA (hereinafter referred to as Hubspot CRM).

Hubspot CRM allows us to manage existing and potential customers and customer contacts. With the help of Hubspot CRM, we can capture, sort, and analyze customer interactions via email, social media, or phone across different channels. The captured personal data can be evaluated and used for communication with potential customers or for marketing activities (e.g., newsletter mailings). Hubspot CRM also allows us to capture and analyze the user behavior of our contacts on our website.

The use of Hubspot CRM is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in efficient customer management and communication. If appropriate consent has been requested, processing is based exclusively on Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or access to information in the user's end device (e.g., device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.

Details can be found in Hubspot's privacy policy: Hubspot Privacy Policy.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: Hubspot Privacy Shield.

Order Processing

We have concluded a contract on order processing (AVV) for the use of the above-mentioned service. This is a data protection contract that ensures that Hubspot CRM processes the personal data of our website visitors only according to our instructions and in compliance with the DSGVO.

ProvenExpert

We have integrated review seals from ProvenExpert on this website. The provider is Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, ProvenExpert.

The ProvenExpert seal allows us to display customer reviews left on ProvenExpert for our company on our website in a seal. When you visit our website, a connection to ProvenExpert is established so that ProvenExpert can determine that you have visited our website. ProvenExpert also captures your language settings to display the seal in the chosen language.

The use of ProvenExpert is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in a verifiable display of customer reviews. If appropriate consent has been requested, processing is based exclusively on Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or access to information in the user's end device (e.g., device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.

Social Media

Facebook

This website integrates elements of the social network Facebook. The service provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

An overview of the Facebook social media elements can be found here.

When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook receives the information that you visited this website with your IP address. If you click the Facebook "Like Button" while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook's privacy policy here.

If consent has been obtained, the use of the aforementioned service is based on Art. 6 para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in a comprehensive visibility in social media.

To the extent that personal data is collected on our website using the tool described and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited to the collection of the data and its transfer to Facebook. The processing by Facebook that takes place after the transfer is not part of the joint responsibility. Our joint responsibilities have been stipulated in an agreement on joint processing. The wording of the agreement can be found here. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for implementing the tool on our website in a data protection-compliant manner. For the data security of the Facebook products, Facebook is responsible. Data subject rights (e.g., requests for information) regarding the data processed by Facebook can be asserted directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here, here, and here.

Instagram

This website includes functions of the Instagram service. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram receives information about your visit to this website.

If you are logged into your Instagram account, you can link the contents of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.

If consent has been obtained, the use of the aforementioned service is based on Art. 6 para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in a comprehensive visibility in social media.

To the extent that personal data is collected on our website using the tool described and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited to the collection of the data and its transfer to Facebook or Instagram. The processing by Facebook or Instagram that takes place after the transfer is not part of the joint responsibility. Our joint responsibilities have been stipulated in an agreement on joint processing. The wording of the agreement can be found here. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for implementing the tool on our website in a data protection-compliant manner. For the data security of the Facebook or Instagram products, Facebook is responsible. Data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here, here, and here.

Further information can be found in Instagram's privacy policy here.

LinkedIn

This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Each time you access a page that contains LinkedIn elements, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click the "Recommend Button" of LinkedIn and are logged into your LinkedIn account, LinkedIn can associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.

If consent has been obtained, the use of the aforementioned service is based on Art. 6 para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in a comprehensive visibility in social media.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here.

Further information can be found in LinkedIn's privacy policy here.

6. Analytics and Advertising Tools

Matomo

This website uses the open-source web analytics service Matomo.

Opt-Out Option

You have the option to prevent the analysis and linking of your actions on this site. This will protect your privacy but will also prevent the site owner from learning from your actions and improving the usability for you and other users.

Analysis with Matomo

With Matomo, we can gather and analyze data on the usage of our website by visitors. This allows us to identify when which page views occur and from which region they come. We also collect various log files (e.g., IP address, referrer, used browsers, and operating systems) and can measure whether visitors to our website perform certain actions (e.g., clicks, purchases).

Legal Basis

The use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising. If consent was requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

IP Anonymization

We use IP anonymization with Matomo. This means that your IP address is shortened before analysis, making it no longer directly assignable to you.

Cookie-less Analysis

We have configured Matomo so that it does not store any cookies in your browser.

Hosting

We exclusively host Matomo on our own servers, so all analysis data remains with us and is not shared.

IONOS WebAnalytics

This website uses the analysis services of IONOS WebAnalytics (hereinafter: IONOS). The provider is 1&1 IONOS SE, Elgendorfer Straße 57, D – 56410 Montabaur. As part of the analysis with IONOS, visitor numbers and behavior (e.g., number of page views, duration of a website visit, bounce rates), visitor sources (i.e., from which page the visitor comes), visitor locations, and technical data (browser and operating system versions) can be analyzed. For this purpose, IONOS stores the following data in particular:

  • Referrer (previously visited website)
  • Requested webpage or file
  • Browser type and version
  • Operating system used
  • Device type used
  • Time of access
  • Anonymized IP address (only used to determine the location of access)

Data Processing

According to IONOS, data collection is completely anonymized so that it cannot be traced back to individual persons. Cookies are not stored by IONOS WebAnalytics.

Legal Basis

The storage and analysis of data are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the statistical analysis of user behavior to optimize both its web offering and advertising. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

For more information on data collection and processing by IONOS WebAnalytics, please refer to the IONOS privacy policy: IONOS Privacy Policy

Facebook Pixel

This website uses the Facebook visitor action pixel for conversion tracking. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

Tracking and Data Usage

This allows the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider's website. This helps evaluate the effectiveness of Facebook ads for statistical and market research purposes and optimize future advertising measures.

Data Handling

The collected data is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and Facebook using the data for its own advertising purposes, in accordance with Facebook's Data Usage Policy. This enables Facebook to display ads on Facebook pages as well as outside of Facebook. This data usage cannot be influenced by us as the site operator.

Legal Basis

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be revoked at any time.

Data Transfer to the USA

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here and here.

To the extent that personal data is collected on our website using the tool described and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited to the collection of the data and its transfer to Facebook. The processing by Facebook that takes place after the transfer is not part of the joint responsibility. Our joint responsibilities have been stipulated in an agreement on joint processing. The wording of the agreement can be found here. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for implementing the tool on our website in a data protection-compliant manner. For the data security of the Facebook products, Facebook is responsible. Data subject rights (e.g., requests for information) regarding the data processed by Facebook can be asserted directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Further information can be found in Facebook's privacy policy here.

You can also deactivate the "Custom Audiences" remarketing function in the ad settings section at this link. To do this, you must be logged into Facebook.

If you do not have a Facebook account, you can deactivate Facebook-based advertising on the website of the European Interactive Digital Advertising Alliance: Your Online Choices.

7. Newsletter

Newsletter Data

To receive the newsletter offered on our website, we need your email address and information to verify that you are the owner of the provided email address and agree to receive the newsletter. Additional data may be provided voluntarily. We use the newsletter service providers described below for handling the newsletter.

ActiveCampaign

This website uses ActiveCampaign for newsletter distribution. The provider is ActiveCampaign, Inc., 1 N Dearborn, 5th Floor Chicago, Illinois 60602, USA.

Data Analysis by ActiveCampaign

ActiveCampaign allows us to analyze our newsletter campaigns, including whether a newsletter message was opened and which links were clicked. This helps us understand which links are most clicked and determine conversion rates, such as whether a purchase was made after clicking a link in the newsletter. We can also segment newsletter recipients based on various categories, such as age, gender, or location, to better tailor newsletters to target audiences.

Legal Basis

Data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent at any time. The legality of data processing already performed remains unaffected by the revocation.

Data Transfer to the USA

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: ActiveCampaign SCC and GDPR Updates.

Storage Duration

The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe. Data stored for other purposes remain unaffected.

After unsubscribing, your email address may be stored in a blacklist to prevent future mailings. Data from the blacklist will only be used for this purpose and not combined with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest according to Art. 6 para. 1 lit. f DSGVO). Blacklist storage is not time-limited. You can object to this storage if your interests outweigh our legitimate interest.

Contract Data Processing

We have concluded a contract on order processing (AVV) to use the above service. This is a legally required contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the DSGVO.

8. Plugins and Tools

YouTube with Enhanced Privacy

Our website includes videos from YouTube, operated by Google Ireland Limited. We use YouTube in enhanced privacy mode, which means YouTube does not store information about visitors unless they play a video. However, data transfer to YouTube partners may still occur.

When you start a YouTube video on our site, a connection to YouTube's servers is established, informing YouTube which pages you visited. If you're logged into your YouTube account, YouTube can associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube may store various cookies on your device or use similar recognition technologies. This helps YouTube collect information about visitors to improve user-friendliness, gather video statistics, and prevent fraud. Additional data processing activities may be triggered when a YouTube video is played, over which we have no control.

Using YouTube is in our interest to present our online offerings appealingly. This represents a legitimate interest pursuant to Art. 6 para. 1 lit. f DSGVO. If consent is requested (e.g., consent to the storage of cookies), processing is based solely on Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG; the consent can be revoked at any time.

More information about data protection at YouTube can be found in their privacy policy: YouTube Privacy Policy.

Vimeo

Our website uses plugins from the video portal Vimeo, provided by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages featuring a Vimeo video, a connection to Vimeo’s servers is established, informing Vimeo which of our pages you visited. Additionally, Vimeo obtains your IP address, even if you’re not logged into Vimeo or don’t have an account. The information collected by Vimeo is transmitted to Vimeo's servers in the USA.

If you're logged into your Vimeo account, Vimeo can associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.

Vimeo uses cookies or similar recognition technologies to recognize visitors to its website.

Using Vimeo is in our interest to present our online offerings appealingly. This represents a legitimate interest pursuant to Art. 6 para. 1 lit. f DSGVO. If consent is requested (e.g., consent to the storage of cookies), processing is based solely on Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG; the consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses and Vimeo's "legitimate business interests." Details can be found here: Vimeo Privacy Policy.

More information on handling user data can be found in Vimeo’s privacy policy: Vimeo Privacy Policy.

Google Fonts (Local Hosting)

This site uses Google Fonts for uniform font representation. The Google Fonts are installed locally. There is no connection to Google’s servers.

For more information about Google Fonts, see Google Fonts FAQ and Google’s privacy policy: Google Privacy Policy.

Ninja Firewall

We have integrated Ninja Firewall on this website, provided by NinTechNet Limited, Unit 1603, 16th Floor, The L. Plaza 367 - 375 Queen's Road Central Sheung Wan, Hong Kong.

Ninja Firewall protects our website from unwanted access or malicious cyber-attacks by collecting IP address, request, referrer, and access time. Ninja Firewall is embedded on our servers and does not transmit personal data to the tool provider or third parties.

We have activated IP anonymization with Ninja Firewall, so the tool collects IP addresses only in a shortened form.

Using Ninja Firewall is in our legitimate interest in effectively protecting our website from cyber-attacks pursuant to Art. 6 para. 1 lit. f DSGVO.

Spotify

Our website includes features from the Spotify music service, provided by Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden. Spotify plugins are recognizable by the green logo on our website. A list of Spotify plugins can be found here: Spotify Developer.

A direct connection between your browser and the Spotify server is established when you visit our website via the plugin. Spotify receives information that you visited our website with your IP address. If you click the Spotify button while logged into your Spotify account, you can link the content of our website to your Spotify profile, enabling Spotify to associate your visit to our website with your user account.

We note that Spotify uses Google Analytics cookies when using Spotify, so your usage data is also shared with Google. Google Analytics is a tool from the Google group for analyzing user behavior with a headquarters in the USA. Spotify alone is responsible for this integration. As the website operator, we have no control over this processing.

Data storage and analysis are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the appealing acoustic design of the website. If consent was requested, processing is based solely on Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's device (e.g., Device-Fingerprinting) within the meaning of the TTDSG; the consent can be revoked at any time.

More information can be found in Spotify’s privacy policy: Spotify Privacy Policy.

If you do not want Spotify to associate your visit to our website with your Spotify user account, please log out of your Spotify user account.

Zapier

We have integrated Zapier on this website. The provider is Zapier Inc., Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter Zapier).

Zapier enables us to link and synchronize various functionalities, databases, and tools with our website. This allows, for example, to automatically publish content that we post on our website to our social media channels or export content from marketing and analytics tools. Depending on the functionality, Zapier may also collect various personal data.

The use of Zapier is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective integration of the tools used. If appropriate consent has been requested, the processing is based exclusively on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://zapier.com/tos.

Order Processing

We have concluded an order processing contract (AVV) for the use of the above service. This is a contract required by data protection law, which ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

9. Online Marketing and Affiliate ProgramsAffiliate Programs on this Website

We participate in affiliate partner programs. In affiliate partner programs, advertisements from a company (advertiser) are placed on websites of other companies in the affiliate partner network (publisher). When you click on one of these affiliate advertisements, you will be redirected to the advertised offer. If you then perform a specific transaction (conversion), the publisher receives compensation for this. To calculate this compensation, the affiliate network operator must be able to track which advertisement you came from and whether the predefined transaction took place. For this purpose, cookies or similar recognition technologies (e.g., device fingerprinting) are used.

The storage and analysis of the data are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the correct calculation of his affiliate compensation. If appropriate consent has been requested, the processing is based exclusively on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

We participate in the following affiliate programs:

Amazon Partner Program

The provider is Amazon Europe Core S.à.r.l. For details, please refer to the privacy policy of Amazon at: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

10. eCommerce and Payment Providers

elopage

We offer digital goods and services for purchase on this website. For the sale of these products on our website, we use elopage. The provider is elopage GmbH, Kurfürstendamm 208, 10719 Berlin, Germany (hereinafter elopage).

When you click on one of our products, you will be redirected to our sales page on elopage. The contract processing is then handled via elopage. Details can be found in the privacy policy of elopage at: https://elopage.com/privacy?locale=de.

The use of elopage is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in using a fast and professional sales page to distribute our products. If appropriate consent has been requested, the processing is based exclusively on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Order Processing

We have concluded an order processing contract (AVV) for the use of the above service. This is a contract required by data protection law, ensuring that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

11. Audio and Video Conferences

Data Processing

For communication with our customers, we use online conference tools. The specific tools we use are listed below. When you communicate with us via video or audio conference over the internet, your personal data is collected and processed by us and the provider of the respective conference tool.

The conference tools collect all data you provide/use to use the tools (email address and/or your phone number). The conference tools also process the duration of the conference, start and end (time) of participation in the conference, the number of participants, and other "context information" related to the communication process (metadata).

Additionally, the provider of the tool processes all technical data necessary for handling the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.

If content is exchanged, uploaded, or otherwise provided within the tool, it is also stored on the servers of the tool providers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared during the use of the service.

Please note that we have no full control over the data processing procedures of the tools used. Our possibilities are significantly determined by the corporate policies of the respective provider. Further information on data processing by the conference tools can be found in the privacy policies of the respective tools used, which are listed below this text.

Purpose and Legal Basis

The conference tools are used to communicate with prospective or existing contract partners or to offer certain services to our customers (Art. 6 para. 1 lit. b GDPR). Additionally, the use of the tools serves to simplify and accelerate communication with us or our company (legitimate interest in the sense of Art. 6 para. 1 lit. f GDPR). If consent has been requested, the use of the respective tools is based on this consent; the consent can be revoked at any time with effect for the future.

Storage Duration

Data directly collected by us via video and conference tools is deleted from our systems as soon as you request us to delete it, revoke your consent for storage, or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no control over the storage duration of your data stored by the operators of the conference tools for their own purposes. For details, please refer directly to the operators of the conference tools.

Used Conference Tools

We use the following conference tools:

Zoom

We use Zoom. The provider of this service is Zoom Communications Inc., San Jose, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. Details on data processing can be found in Zoom's privacy policy: https://zoom.us/de-de/privacy.html.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://zoom.us/de-de/privacy.html.

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